GARM Out In The Cold; What If Everyone Still Defaults To Google?
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
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Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’
AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.
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Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.
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Seekr’s AI-Powered Podcast Rating Tool Encourages Civil Discourse
Seeking to bring more precision to the conversation, on Tuesday, AI content evaluation and generation company Seekr announced the launch of Align, a tool developed with Oxford Road that rates the “civility” of podcast discussions.
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IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
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Meta’s In-Feed Brand Suitability Tools Are Ready For Prime Time
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.
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IAS Skirts Around Ad Spend Fallout With Video Verification
Integral Ad Science (IAS) is withstanding the macroeconomic headwinds by homing in on video ad measurement.
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Quantifying The Brand Safety Crisis; Another Day, Another Google Pile-On
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So Safe Eighty percent of the more than 3.3 billion pieces of content removed from social media platforms – including Instagram, TikTok, Pinterest and Snapchat – is either spam, adult or explicit content, or hate speech, according to a new report from the […]
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New Standards For Brand Safety; Massive Growth In Holiday Ecommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
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Diageo’s In-House Ad Buying Boosts Productivity And Brand Safety
As a CPG, Diageo is always looking for efficiencies. And as a spirits’ brand, it’s especially vulnerable to brand safety issues. That’s why the beverage giant brought programmatic and social buying in house in North America, a decision that has driven both more control and “a lot of productivity and return,” said Jason Acker, Diageo’s […]