Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The Unions “Prestige doesn’t pay the bills.” That’s the rallying cry in the editorial offices of several big-name publishers seeing labor organizations form among their workforces. On Tuesday, 350 Condé Nast employees signed a letter requesting recognition of their union, The […]
Removing a bad ad unit can mean that publishers take a big revenue hit. The most intrusive ad units often please advertisers and drive large amounts of revenue. And a heavy ad load brings in more revenue per page view. So how do publishers balance the two? And when do they decide to pull the […]
Publishers need scale to survive. Fusion Media Group is an example of that strategy in action. The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion. In August, it bought Gawker Media […]
