It’s that time of year. To get a sense of what’s coming in 2014, we asked some senior marketers to answer a single, open-ended question about the coming year: “What new consumer or technology trend do you expect to see in 2014 that will change your marketing strategy?” The below response is from Tamara Gruzbarg, […]
Designer fashion flash sale site Gilt Groupe has been in the daily deals mix for six years and has racked up about 8 million members in that time. With no shortage of competitors – Fab.com and RueLaLa among them – Gilt has diversified its reach through a variety of avenues, including paid media in luxury […]
There’s been no shortage of talk about “programmatic direct,” which involves using automated buying tools to support negotiated ad deals with presumably branding-oriented campaign goals. But for Priceline.com CMO Brett Keller, the idea is an illusion. “We’ve been using TV as our branding vehicle from very the beginning of this company 14 years ago and […]
Just before holiday season kickoff last month, MasterCard tapped FiftyOne Global Ecommerce to provide exclusive online shopping offers from major U.S. retailers to the credit card company’s international users. These non-U.S. MasterCard cardholders have been able to find and redeem discounts of up to 30% off on merchandise and complete orders using local currency – […]
When it comes to e-commerce, there’s Amazon and then there’s everybody else. Whether a retailer specializes in flash sales or in subscription-based, curated “boxes of merchandise,” all companies in the space are defining themselves against what Amazon has achieved and what it, as general go-to for everything from books to music to household items, can […]
Sarah Chubb, widely respected as the person who helped form Condé Nast’s digital division over a decade ago, has joined online luxury deals site Gilt Groupe’s local site network Gilt City as its President. Read the release. A magazine vet through two decades, most of which was at Condé Nast, Chubb left the publisher after […]
