iHeartMedia Hearts Marketers
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers.
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Gayle Troberman
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PODCAST: AdExchanger TalksListening To The Programmatic Beat, With IHeartMedia CMO Gayle Troberman
Gayle Troberman, iHeartMedia’s CMO, talks up iHeart’s programmatic advertising ambitions and the power of audio to engage – in some cases even more deeply than video. Also in this episode: Lessons learned from 16 years as Microsoft’s chief creative officer.
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OPINION: The Sell SiderIHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships
The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, hospitalization and mortality rates. Black-owned businesses were hit especially […]