WPP Group just scored a win at the intersection of social and programmatic display. Facebook has confirmed to AdExchanger that it added the holding company’s Xaxis audience buying unit to its list of approved real-time bidding partners for the new Facebook Exchange. Xaxis is the only one of Facebook’s RTB partners to hail from within […]
Carolyn Everson is the Facebook exec most directly responsible for positioning the company’s ad products to marketers. Today at the Cannes Lions festival, she’ll help unveil a new Creative Council (announcement), which will help establish the road map for the company’s creative formats. Everson took a moment yesterday to talk with AdExchanger about Facebook’s evolving […]
A story reported here yesterday was missing some key nuances in how the Facebook Exchange will work. The below is our clarification and correction based on new information shared by Facebook and its DSP partners. Sources told AdExchanger yesterday, and Facebook confirmed at the time, that frequency capping would not be possible through the new […]
Update: The below story has some missing information and an inaccuracy. Rather than edit it, we’ve created a new post with a short technical explanation of how frequency capping and impression tracking *do* work on the Facebook Exchange. In our opinion the error doesn’t detract much from the below analysis, so we hope you’ll read […]
Facebook’s decision to enable real-time bidding on its site, as well as layering in retargeting capabilities, will certainly help solve the perceived revenue shortfalls that caused such a negative reaction to its much-hyped IPO, but as eMarketer analyst Debra Aho Williamson tells AdExchanger, any lift the social network sees in ad dollars will be strictly […]
Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Jennifer Lum is President and Co-founder of Adelphic Mobile. Apple is hosting its annual World Wide Developers Conference this week in San Francisco and there is speculation it will announce significant updates – a few of which could have a big impact on […]
Are advertisers frustrated with the limits of Facebook ads witnessing the advent of a more conciliatory approach? A new change allowing marketers to serve ads only to the news feed – or even only to the mobile news feed – suggests that may be the case. But agencies want more. Before yesterday’s change, marketers could […]
Facebook is keeping the door open to an ad network. Its recently updated Data Use Policy says, “We may serve ads, including those with social context (or serve just social context), on other sites.” But “may” doesn’t equal “will.” In conversations with AdExchanger, Facebook observers place bets on if and when Facebook will launch an […]
$10 million is a drop in the proverbial bucket of General Motors’ $1.8 billion U.S. advertising budget. But for Facebook, losing that .6 percent of the no. 3 U.S. advertiser’s spend is a painful blow, coming as it does just before its expected public offering. The Wall Street Journal’s report (sub required) yesterday spun the […]
