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Erik Brydges

Daily News Roundup

Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem

BY AdExchanger// October 26th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]
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- amazon
- Amazon ads
- Amazon DSP
- Amazon Marketing Cloud
- Amazon Publisher Cloud
- android tv
- apple
- Apple TV
- AWS
- AWS clean rooms
- CTV
- Elon Musk
- Eric Seufert
- Erik Brydges
- generative AI
- google
- Google's Ads Data Hub
- groupm
- IAB Tech Lab
- ispot
- Israel-Hamas war
- Magnite
- SnapChat
- twitter
- UnBoxed
Content Studio

Built-for-Political Platforms Will Power 2022 Political Campaigns: Here’s Why

BY AdExchanger Content Studio// April 6th, 2022

Imagine: You are a political trader, and it’s 7 p.m. on a Friday night in October 2022. A customer needs to launch 13 CTV-focused campaigns that target districts in four states – immediately. Do you have the tools to make it happen?
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