Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
ARCHIVE FOR:
ecommerce
-
-
OPINION: Data-Driven ThinkingCAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential Solution
Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on Meta, LinkedIn and Snap – yet many advertisers are dragging their feet. Why the reluctance?
-
Stick A Pin In it; When Reddit’s Data Is Google Data, Too
Pinterest is picking up supporters on Wall Street. Plus, what’s the deal with the search advertising, AI and data licensing deal between Google and Reddit?
Tagged in: -
How Snacks Conquered America; X Loses Its Brazilian Stans
In today’s newsletter: How loosened ad restrictions helped snacks take over America; Brazil’s X ban dings stan culture; and Roblox partners with Shopify as it expands real-world ecommerce to all creators.
-
The Deal With Demand Gen; The Brokerages Might Be Broken
In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.
-
OPINION: Data-Driven ThinkingHow TikTok Shop Is Redefining Social Commerce In The US
Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide. Here’s how the success of TikTok Shop forecasts the future development trends of ecommerce and social commerce in the US.
-
Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics
In today’s newsletter: Spotify surges on strong Q2; how Gen Z media preferences are transforming the Olympics; and QSR companies ditch subscription services after first-party data gains fail to materialize.
-
OPINION: Data-Driven ThinkingEmbracing Incrementality: Navigating Post-Privacy Measurement Challenges
Breaking down how incrementality complements multitouch attribution and media mix modeling, and how advances in AI and ML have evolved incrementality measurement beyond A/B testing.
-
Searching For The End; One Ad Spend Bubble Has Nearly Popped
In today’s newsletter: Closing arguments begin in the DOJ vs. Google Search antitrust trial; the sports betting ad bubble might be set to burst; and Etsy struggles to stand out among ecommerce competitors in audience scale and marketing spend.
-
PODCAST: AdExchanger TalksRoblox Breaks Into Programmatic
Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.