Slapping a broadcast signal into an over-the-top stream is generally harder than it sounds. But streaming services need to have local news and sports, too. VUit, for one, helps broadcasters create and distribute FAST channels so they can get a leg up in CTV. As streaming platforms seek more content, VUit has been filling that gap. VUit channels tripled in viewership minutes in 2021.
Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast as the internet advertising market as a whole, according to a report on podcast ad revenue released by the IAB and PricewaterhouseCoopers on Monday.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s pitch for DLA is to increase linear addressability by targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later […]
The podcast market is growing like crazy, with ad spend set to break $2 billion by 2023, double the number eMarketer has forecasted for this year. But there are still a few roadblocks standing in the way. Measurement is a big one. “It’s the elephant in the room,” says Elli Dimitroulakos, head of automation in […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Disclosure: Nielsen is a client of the author. Change in cross media measurement and addressable TV is messy and slow coming, lagging behind vastly accelerated consumer behaviors. But the […]
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic […]
Podcast monetization is top of mind at Spotify. On Monday, the audio streaming platform introduced the Spotify Audience Network, an audio advertising marketplace where advertisers can reach listeners across ad-supported music, Spotify’s own original and exclusive licensed podcasts and podcasts hosted on Spotify-owned Megaphone and Anchor. Megaphone is the podcast monetization and publishing platform Spotify […]
Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform. […]
Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video on demand (VOD). To help answer that call, Adobe has enhanced its Primetime solution to enable dynamic ad insertion for live, linear TV streams. The solution already supports VOD and OTT devices. […]
