There’s been talk about raising the age of consent from 13 to 16 under the Children’s Online Privacy Protection Act. Dona Fraser, SVP of privacy initiatives at BBB National Programs, weighs in.
Regulators have made it clear that they have their eye on how data flows between first parties and their partners – and that first parties are responsible for what happens when the data they collect is shared with others.
Data privacy is a hot topic, but children’s privacy is often kept on the backburner. Compliance with child data protection laws is hard to get right because it involves determining the exact age of your audience – and playing by different rules accordingly. Staying on the right side of COPPA isn’t easy.
