disney upfront

During Disney’s upfront event on Tuesday, just hours after Amazon’s, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was a big highlight.

Disney may be growing overall revenue, but it’s losing streaming subscribers. Going forward, Disney has two main priorities to keep the company moving in the right direction: content bundling and programmatic growth.

Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+.

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its programmatic tech stack to stay ahead of competition for streaming ad dollars during this year’s upfronts.