Disney Taps Walmart Connect To Bring More Shopper Data To Streaming
Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
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Disney+ and Hulu
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Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off
Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media.