CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear
During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on its platform.
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Viant Adds More Sellers To Its Supply-Path Optimization Program
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.
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