Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion
According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.
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Comic: The Fear Of Finding Out
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Ad Tech Vendors Helping Programmatic Go Green
The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that by 2025 all Happy Meal toys will be made from environmentally friendly material and Coca-Cola’s plan to launch a new bottle made from 100% recycled plastic. But digital media has a carbon footprint, too. A big one.
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OPINION: Data-Driven ThinkingReducing Advertising Waste Requires Better Verification In These 3 Areas
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To […]