The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned. CEO John Roland is “stepping down” from the company he has helmed for more than a decade, the company said in a statement. According to an AdExchanger source with knowledge of the situation, the Extreme Reach board voted to […]
The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less […]
One of the complications of digital video and TV convergence is the arduous process of marrying the right creative with the right medium. Extreme Reach on Monday rolled out a platform promising advertisers up to a 50% reduction in that tedious workflow by enabling them to traffic creative, secure rights and measure the effects of […]
Shortly after spending $485 million on DG (now Sizmek’s) TV ads business, Extreme Reach has bought video ad intelligence company BrandAds. Although he declined to name the deal price, John Roland, CEO of Extreme Reach said all 12 BrandAds employees will continue on with the acquiring company. “What the DG [acquisition did was] give us […]
Sizmek, the company formerly known as Digital Generation (DG), reported Tuesday a full-year revenue increase of 15%, to $161.1 million compared to $140.7 million in 2012, capped off by Q4 revenue of $47.6 million, a 16% compared to the same period last year. (Read the release.) These figures reflect only Sizmek’s online business, and not […]
Digital Generation Inc. (DG) will officially rebrand as digital marketing solutions provider Sizmek on Friday. The shakeup follows the $485 million sale of DG’s television ads distribution business to competitor Extreme Reach, announced last August, approved by DG shareholders Monday and which CEO Neil Nguyen expects to close Friday morning. The sale is important because it […]
Nearly three months after DG decided to sell its linear TV ad-delivery business to video ad-management company Extreme Reach for $485 million, it is enjoying revenue momentum from its online platforms. Among the key results from DG’s Q3: Online revenues were up 13% to $38.2 million. The online segment’s margins improved to 25% from 13% […]
DG’s decision to sell its linear TV ad delivery business to video ad management company Extreme Reach for $485 million (with a possible $40 million equity investment in ER by DG) reflects a view that the real opportunity in video convergence comes from the digital side, not the traditional one. It’s a pretty big gamble. […]
Video ad delivery management service Extreme Reach’s $525 million purchase for competitor DG’s TV ad business unit is only the beginning of what is shaping up to be a shopping spree, according to its CEO John Roland. Extreme Reach has three basic product lines that Roland wants to develop very quickly, perhaps by the end […]
The $525 million sale of digital ad management provider DG’s TV ad distribution business to rival Extreme Reach is not just about freeing the Irvine, TX-based company from heavy debt incurred by acquisitions designed to build its online capabilities. It’s also about taking better advantage of TV-digital convergence by staking out a position solely on […]
