Out-Of-Home Is Hopping On The Clean Room Train
Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.
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Devon DeBlasio
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Fun Fact About Clean Rooms: Data Security Isn’t A Given
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.
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IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of […]