If Dentsu Aegis Network’s majority investment in Merkle goes through, the CRM and performance marketing agency will support Dentsu’s media-buying agencies. Those media agencies will gain access to Merkle’s proprietary tools, including a cross-device identity management system, a CRM-matching database for publishers and, most notably, the M1 audience platform. “The intent is that every agency […]
Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and one of the largest independent digital agencies. It did $436 million in revenue in 2015, a 14% increase over the year prior. While terms were not disclosed, the deal values Merkle at […]
While MAGNA Global and ZenithOptimedia projected in their most recent forecasts that digital ad spend will exceed TV by 2017, Dentsu Aegis Network’s Carat begs to differ. The agency’s global ad spend report released Thursday found that while digital media will account for 29.3% of global advertising spend by 2017 ($161 billion), TV will still […]
Automated guaranteed has been the slowest part of programmatic to get off the ground. But one of its biggest proponents is the Dentsu Aegis-owned trading desk Amnet, which sees the technology as key to making programmatic a central part of everything an agency does. From January to December last year, budgets going to automated guaranteed […]
Location analytics company Placed announced Wednesday its attribution service would connect billboards to in-store traffic. It will do this via a mix of partnerships with holding company agencies and out-of-home (OOH) inventory suppliers like Clear Channel Media and cinema ad network NCM. “OOH is shifting,” said Michael Lieberman, COO of tenthavenue, an OOH agency within […]
We hear about TV budgets being reallocated to digital, but how much budget exactly? According to an AOL survey of 300 brands, agencies, and publishers, nine out of 10 of those buyers push 10% of their TV budgets to digital. While that’s good news for online publishers, it creates additional burdens around how data can […]
