dell

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace. […]

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposed […]

To borrow a phrase from baseball, B2B programmatic advertising is still in the early innings. A couple of factors have kept B2B marketers from fully adopting the media strategy as rapidly as their B2C brethren. “The biggest difference in B2B and B2C programmatic is the value of the inventory,” said Tony Uphoff, CEO of Business.com. […]

One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we […]