Deanie Elsner

When President Barack Obama won his second term, his victory left an impression on Kraft Foods CMO Deanie Elsner, who at the time was working in the company’s beverage business. “Obama’s was such a brilliant strategy because they didn’t talk to everybody, but they knew exactly what to do to drive the scale benefit they […]

“What does the manufacturer of Velveeta possibly know about data?” That was the question Deanie Elsner, chief marketing officer at Kraft Foods Group, posed to an audience of her peers at the Association of National Advertisers’ Masters of Marketing conference last week. The answer, as it turns out, is quite a bit. Two years ago, when […]