DCN

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the […]

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]