Data Privacy Discussions Need A Reality Check
it’s hard to believe anyone in ad tech truly expects consumers to signal how they would like each corporate entity to track them across every property on the web.
it’s hard to believe anyone in ad tech truly expects consumers to signal how they would like each corporate entity to track them across every property on the web.
We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.
To tap into its first-party data, The Container Store extended its relationship with Epsilon by choosing Epsilon’s self-service digital CDP.
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.
Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability in Europe mean for ad tech.
What are data privacy lawyers (and regulators) thinking most about these days? Allison Schiff reports from Washington, DC. Plus: the effects of ATT nearly two years later.
Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.
If we are to build a more virtuous circle of data usage, consumers must be at the center. How do we get there? The industry must break its addiction to deterministic data, writes Audigent CEO Drew Stein.
Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC.