There’s a misguided desire to find a third-party cookie replacement with as little disruption as possible, and confusion reigns about data collaboration alternatives, their capabilities and the differences between them.
While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all for brands seeking controlled and reliable means of data collaboration.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Relay Interference Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses and Safari traffic so that no companies, including Apple, can track web usage. In Europe, four carriers – T-Mobile, Orange, Vodafone and Telefónica – are […]
