Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]
To make the most of AI, advertisers must diversify data analytics teams to bring varied perspectives and talents to data collection and decision-making, writes Ashley Tsai, head of analytics at mSix&Partners.
Matt Kilmartin, CEO and co-founder of data startup Habu, is embracing the walking meeting. He goes for long strolls in the woods near his home in the suburbs about 20 miles outside of Boston, eschewing the video conference for good old-fashioned phone calls. Zoom fatigue is real. Walking and talking is “a good way to […]
This is the second in AdExchanger’s “Meet the CDPs” series. Read other interviews mParticle, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital […]
Business intel and anomaly detection tool Anodot is looking for what doesn’t make sense. “Traditional BI and visualization only gives you answers to the questions you think to ask, but when you’ve got a lot of data, doing that manually becomes almost mission impossible,” said Anodot CEO and co-founder David Drai. The company raised an […]
On Monday, Interpublic Group snapped up a minority stake in Samba TV, a startup that offers TV analytics and attribution tools. IPG did not disclose the value of its investment. IPG Media Lab initiated the relationship and managed the integration of Samba TV’s data and tools with IPG Mediabrands’ Audience Measurement Platform. “IPG, like every […]
Last week, WPP launched the “marketing foresight” consultancy Gain Theory, housed within GroupM. Gain Theory, which has 200 people and a new office in New York City, rolls together two existing WPP agencies: the London-based marketing effectiveness agency Ohal and the Bangalore-based data analytics firm Meritus. Jason Harrison, previously CIO at Maxus, has been appointed […]
Metamarkets has raised $15 million in a round led by Data Collective, a VC firm in which Metamarkets CEO Mike Driscoll is a partner. Other new investors include John Battelle, LiveRamp founder Auren Hoffman and City National Bank. Existing investors Khosla, IA, True and Village Ventures also joined in. The company’s total funding to date […]
With all the recent talk about automating the ad-buying process, it’s easy to forget about content. But Drew Panayiotou, president and CEO of BBDO’s Atlanta division, thinks agencies will sink or swim depending on their ability to produce the “next generation of content.” “Content is dramatically changing as media is changing,” Panayiotou told AdExchanger. Panayiotou […]
The retail industry, unlike verticals where data compliance is a major issue, appear more in the thought-leadership phase of advanced data analysis than actual execution, despite isolated gains by some their progressive counterparts in building their own marketing-tech stacks. Eighty-three percent of retailers profiled in EKN Research’s “Big Data in Retail” study said they are […]
