Nick Brien, CEO of Dentsu Aegis Network in the Americas, will leave at the end of the year after 2 1/2 years on the job, the company said Friday. He will be replaced by Jacki Kelley, who joined Dentsu in March as president, chief client officer and CEO of creative in the United States. Kelley […]
Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1. M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack. Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tapping […]
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to target […]
