LegalZoom has been beta testing new tools from communications API provider Twilio that allow marketers to access data from the cloud without needing to call in the engineers.
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
To tap into its first-party data, The Container Store extended its relationship with Epsilon by choosing Epsilon’s self-service digital CDP.
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.
Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer data platform.
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of change between then and Thursday, when she was promoted from COO to CEO.
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I wouldn’t say we’re getting ready for the ‘cookieless future’ as much as that we’re taking this opportunity to future-proof our technology stack.”
Although Molson Coors has hired a bunch of people who can manage programmatic – they sit on what the company calls its precision and digital marketing team – there’s a lot more to in-housing than media execution and getting hands on keyboards.
The potential of data-driven marketing is entering a brave new world. But as complexity increases, marketers must look toward a solution that simplifies data-driven marketing: agile intelligence, writes Neej Gore, chief data officer of Zeta Global.
Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f., which has been working with customer data platform ActionIQ since 2020.
