Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit
Woe is linear. Paramount is writing down its cable TV business by $6 billion and laying off 15% of its US workforce in advance of the Skydance merger.
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Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.
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Is CTV Hitting Maturity?
Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing.