Comic: Room For More?
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
ARCHIVE FOR:
crackle plus
-
-
Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
-
Crackle Plus Pushes CTV Measurement Capabilities
Crackle Plus touted $2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup for the Soul” during the NewFronts earlier this month. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. Crackle is advancing its measurement capabilities with […]
-
OPINION: On TV & VideoAVOD Challenger Crackle Plus Finds Differentiation Through Inspirational Content
Is there room for yet another ad-supported video on demand (AVOD) app on the market? Chicken Soup for the Soul Entertainment (CSSE), which owns the apps Crackle and Popcornflix, thinks so. The company, famous for its uplifting book series for kids and teens, acquired independent TV and movie distributor Screen Media Ventures in 2017 along […]