Some Brands Are Still Taking A ‘Lackadaisical Approach’ To Post-Cookie Prepping
Despite their perilous position, some companies still aren’t preparing for the end of third-party cookies. But the lack of testing isn’t because they aren’t concerned.
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OPINION: The Sell SiderForget Cookies – Private Data Networks Are the Future
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, CEO, MadTech Advisors. The future is cookieless. This we all know. But the industry faces a long road ahead before cookieless audience targeting becomes the norm. Sure, context and cohort targeting provide […]