ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting from the Nasdaq this month. But CEO Gian Fulgoni also expressed disappointment with the performance of comScore’s digital ad measurement tool, Validated Campaign Essentials (vCE), during a corporate update on Friday. Though […]
As of Tuesday, Pandora has made all its smartphone and tablet display inventory available for programmatic buying. The announcement expands on its programmatic display business, which has been generally available since January, and formally takes Pandora’s mobile programmatic solution out of beta. The solution first surfaced in March and has since been trialed by a […]
Television has the GRP. Mobile deserves the same. That’s the thinking at comScore. Starting Wednesday, the measurement company will make mobile ad reporting for apps and mobile web generally available within its validated Campaign Essentials (vCE) product. ComScore had done custom delivery of mobile measurement in the past on a client-by-client basis. That same data […]
As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are answering the call by beefing up digital video and mobile integrations in their respective media measurement tools. Nielsen since 1950 has been inextricably linked to TV audience measurement, claiming access […]
