Complex Media

As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its workforce, Variety reports, based on an SEC filing. The reduction will apparently help BuzzFeed “weather an economic downturn that I believe will extend well into 2023,” writes CEO Jonah Peretti in a memo.  BuzzFeed’s revenue […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Lifestyle blog network and ad rep firm operator Evolve Media is working on what executives say is a balanced approach to digital sales, albeit one that will continue to tilt more toward direct selling over programmatic methods for at least the next few years. Unlike other digital publishing and ad services rivals, such as Federated […]

Small and large publishers alike are grappling with what it means to support and distribute content in the face of increasing audience and ad dollar fragmentation. One of the more obvious solutions being considered is for the publisher to become a niche player. Offering an audience a distinct diet of sports or fashion or parenting […]