Some marketers failed to heed the warning signs that their relationship with third-party cookies was coming to an end. But the time to move on is now. Fortunately, there are plenty of other addressability solutions in the sea.
If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is extremely tough. Brands must be able to identify and track customers over time, and they must work for companies that care about retaining […]
The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers using the solution feed in data on who made purchases and how much was spent, and in return get an estimation of a customer’s potential value over […]
