ARCHIVE FOR:

Cinveverse

OPINION: On TV & Video

Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It

By Greg Smith, StreamVantage// May 6th, 2024

Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.
Tagged in:
- ad frequecy
- ad frequency capping
- ad pods
- ad server
- AVOD
- Cinveverse
- creative ad ID
- Creative Ad ID Framework
- CTV
- Donovan Data System
- DSP
- FAST
- greg smith
- gross rating point
- hulu
- IAB Tech Lab
- Innovid
- Log File Data
- log level reporting
- mediaocean
- netflix
- OTT
- Premion
- Samsung
- StreamVantage
- SVOD