Telling It Like It Is In Podcast Performance Marketing
Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.
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Christiana Brenton
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Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data
Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.
Tagged in:- AB Daily
- Acast
- adobe
- AI Brand Integrity Daily Measurement
- Artsai
- Barometer
- Christiana Brenton
- Conan O'Brien
- Emily Ratajkowski
- eric john
- Erik Lundberg
- featured
- first-party data
- IAB podcast upfront
- iHeart Media
- Jesse Tyler Ferguson
- Kelly Ripa
- LiveRamp
- Magellan AI
- NPR
- podcasting
- Podchaser
- programmatic
- SiriusxM
- Sony Music
- Spotify
- Tamara Zubatiy
- the trade desk
- VAST