CES 2023

Delta is collecting first-party data as a cornerstone of its pandemic recovery plan by rolling out free Wi-Fi through the airline’s SkyMiles membership program.

Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the first advertiser to pilot the tech.

Privacy and measurement were overarching themes of CES. Not to say that the two don’t overlap.