Casper

Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fuel On The Fire Amazon Publisher Services (APS), the company’s supply-side advertising technology unit, is in talks with broadcast and streaming app publishers about Amazon taking over inventory sales on other OTT platforms, including Android TV, PlayStation, Xbox and Apple TV, The Wall Street […]

Red Antler, the agency known for creating brands such as Casper, Allbirds and Brandless, launched a performance agency on Thursday called Good Moose. Good Moose debuts with a team of 12 and performance marketing capabilities across search, social, programmatic and ecommerce. Daniel Romano, Red Antler’s head of performance marketing, will lead the agency as CEO. […]

What if someone talked you into buying a mattress without letting you lie on it first? That’s exactly what online-only mattress startup Casper is doing. Casper wants to use the strength of its reviews and website (along with its generous return policy) to convince people to go from online research to unpacking a bed in a […]