Magnite’s DMP Gives BDG ‘Access’ To New Demand
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
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ArcSpan Claims Its New DMP Lets Publishers Monetize Their First-Party Data
ArcSpan’s new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue.