PMG’s Quest For Camelot Ends In Its First Acquisition
On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.
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Magnite And CTV: Together Forever (Or At Least In Q2)
Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.
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Dish Makes Its Linear TV Inventory More Addressable
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside buys on Sling TV, Dish’s streaming service.
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Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).