Nielsen Asserts Its Place In The TV Currency Crowd
This year, Nielsen plans to start filtering big data into its TV currency – including ACR.
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NBCU Develops A Unified Ad Metric To Level The Playing Field Between TV And Digital Impressions
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as digital – on impressions. NBCU revealed Thursday that it would begin to measure live, on-demand and time-shifted TV ad buys using a common impression-based metric called CFlight. CFlight will be part of NBCU’s upfront pitch and […]