Comscore Audience Data Will Now Be Available In FreeWheel’s Platform
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform.
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AdExplainer: The Rise Of Sell-Side Curation
The phaseout of third-party cookies kicked off the sell-side curation trend. But it’s also being driven by advertiser concerns about open web media quality and the need to enhance publisher contextual signals with audience data.
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How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain
Curation’s shift to the sell side is giving DSPs less control over how advertisers curate audiences, which is creating new tensions in the programmatic ecosystem.
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