Bridget Bidlack

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, product veteran Bridget Bidlack tackles big questions: Is ad tech mature? How do creative types tap into programmatic? And is the industry moving fast enough on gender equality? On the maturity of ad tech, the SVP of product at […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bridget Bidlack, vice president of global product management at Experian Marketing Services. First-party data is one of an organization’s most important marketing assets yet many struggle to activate it effectively. […]