The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.
Pre-pandemic, Great Wolf Lodge devoted the majority of its media strategy to performance-based marketing and programmatic buying. But as the family resort rebuilds after the pandemic, it’s turning back to its upper-funnel roots with an omnichannel, brand-building campaign. Upper-funnel metrics are now front-and-center for the hospitality-focused brand.
