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Daily News Roundup

The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers

BY AdExchanger// May 28th, 2024

In today’s newsletter: Ampla suspends loans to DTC brands, putting their ad budgets at risk; why Sony is investing in IP rather than a streaming platform; and Netflix will move on from Microsoft in favor of in-house ad tech by 2025.
Tagged in:
- &Collar
- Ampla
- BBC
- Ben Perkins
- Bluey
- CTV
- Disney
- DTC
- emarketer
- Halo
- Hasbro
- lego
- marty kihn
- max
- Meta
- Microsoft Advertising
- netflix
- Ross Benes
- Salesforce
- Sony
- Spiderman
- The Last of Us
Daily News Roundup

Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus

BY AdExchanger// April 8th, 2024

In today’s newsletter: Shoppable TV needs a better reason to exist; Disney+ will roll out password-sharing bans worldwide this summer; and “Bluey” is a huge hit, but Disney doesn’t make much from it.
Tagged in:
- Alexa
- amazon
- Bingo
- Blue’s Clues
- Bluey
- Bob Iger
- CTV
- Disney
- HSN
- hulu
- Klarna Retail Media Network
- Marvel
- max
- netflix
- Paramount
- Prime Video
- QVC
- Scott Gustin
- Shopsense AI
- Snap
- Star Wars
- Suits