Bill Watkins

Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents, on Wednesday.

Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the first advertiser to pilot the tech.

Bill Watkins, a 9-year Pinterest veteran in sales who was named CRO this year, says the company is focusing on three main pillars: its creator ecosystem, facilitating shopping and ad-based monetization.

Pinterest announced the rollout of additional ecommerce-focused offerings at its second-annual Pinterest Presents advertiser summit on Thursday, including a tool to identify trends, ads to monetize idea pins and an API that allows partners to tap into Pinterest’s first-party data.