Although vertical ad network Precision Health Media has frequently altered itself during its six years of operation, its rebrand into PageScience to expand its contextual ad targeting categories (like consumer electronics, finance and home improvement) is its most significant pivot to date. PageScience also hopes its new name better reflects the work the company has […]
While the Obama administration’s Affordable Care Act registration is at the center of the US government shutdown and has faced criticism over technology glitches this week, healthcare-oriented contextual ad network Precision Health said its expansion into real-time bidding and “audience extension” through AppNexus has gone off without a hitch. Precision Health’s work with AppNexus has […]
Precision Health Media is one of a large number of ad tech companies that began life as a vertical ad network and have been trying to evolve into a broader “platform.” The New York-based company still has many of the attributes of an ad network — it was initially known as Good Health Media when […]
