This week’s episode of The Big Story is brought to you by the letters M and A. Because if you haven’t heard, Magnite bought SpotX for $1.17 billion, and then District M and Sharethrough merged to form a giant exchange. So what’s going on? The team takes a look at both acquisitions, and digs into […]
So WPP’s media buying unit GroupM released its US ad spend figures on Tuesday and, all in all, the pandemic fallout was not as bad as many had initially anticipated. Especially if you happened to be named Google, Facebook or Amazon. Back in June, GroupM projected a 13% decline in 2020 but now, it’s anticipating […]
Joe Biden won the presidential election, but it’s fair to say that voting in America has forever changed, from the massive uptick of mail-in ballots, to grassroots fundraising without the handshakes and the deluge of disinformation assailing the populace. The AdExchanger team welcomes guest Mike Schneider, a partner at Bully Pulpit Interactive, who helped with […]
As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more […]
