The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
In today’s newsletter: Publishers fear they’ll be excluded from The Trade Desk’s “premium internet”; buyers weigh in on Netflix’s plans to offer an ad server; and PayPal launches an ad network and data brokerage.
AdExchanger will lift the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.
“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to Earth.
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results. “To me, this seems like some sort of warning […]
The coronavirus pandemic brought everyone online, leading to a surge in traffic. But it’s expensive to process all the programmatic ad requests that come with that traffic. Plus, CPMs are falling industrywide. So two weeks ago, The Trade Desk asked exchanges to stop sending duplicate bid requests for the same ad impression. The request initially […]