Ritz Crackers is always looking for out-of-the-box ways to connect with its customers. So when NUE Agency, which develops the music strategy behind campaigns for Ritz’s parent company Mondelez, suggested launching a voice-activated cooking show on Amazon Echo, Ritz marketing exec Lauren Sella was all in. “As a brand, we’re about celebrating people getting together and providing inspiration to make […]
Mobile native isn’t just about look, it’s also about feel – and there’s nothing more native to the mobile experience than a tap. “Brands and users are looking for an alternative to web banners squished into mobile,” said James Cooper, head of creative at New York City-based digital ads startup Betaworks, which announced Tuesday that it […]
Andrew Weissman is founder and COO at Betaworks, which invests in and operates Internet and digital media companies. AdExchanger.com: There’s been a lot of good buzz about Betaworks recently. Why do you think that’s the case? AW: Luck? Right time at the right place? Our companies speak for themselves; to the extent there is attention […]
