More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge.
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working.
Netflix’s ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas for Google are YouTube and shopping ads – which means shopping on YouTube is a priority, to say the least. The newest feature for YouTube shopping is a product display control so accounts can display a […]
