WBD Gears Up For The Upfronts With VideoAmp And Comscore
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.
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The Rise Of The Walled Gardens Around ACR Tech In Smart TVs
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of […]
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The Marketer’s Guide To ACR Tech In Smart TVs
If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago, […]
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CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together
The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be a simple media buy. “It’s really complex to buy, and that’s spooking a lot of buyers off,” said Tracey Scheppach, who buys addressable connected TV (CTV) with her agency Matter More Media. CTV, which is […]