Following a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The purpose of the deal is to bring all of the tools developers need to create, test, launch, grow and monetize their games together under one roof.
Unity will merge with ironSource in an all stock transaction that values the latter at $4.4 billion. The companies expect the merger to help deliver a $1 billion run rate by the end of 2024 and $300 million in annual EBITDA synergies the year after that.
AppLovin is in the process of fully integrating MAX and MoPub, which AppLovin bought from Twitter in October for around $1 billion. Since the acquisition, the number of apps monetizing with MAX, AppLovin’s in-app bidding software is up by more than 60%,, according to CEO Adam Foroughi.
The middle of the mediation market is disappearing quickly, leaving mobile app developers with tough decisions to make, writes InMobi’s Kunal Nagpal. Control, neutrality, and transparency – the most important aspects for publishers – are being ceded without recourse. What does this all mean for mobile app developers?
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company […]
