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Anthony Capano

Daily News Roundup

Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?

BY AdExchanger// March 5th, 2024

In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
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- Abbie Reichner
- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- google
- instagram
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- reddit
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- WhatsApp
- Yaron Galai
OPINION: The Sell Sider

Strategic Commissioning Lets Marketers Tap Into Newfound Publisher Power

BY AdExchanger Guest Columnist// July 28th, 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Anthony Capano, North American Managing Director, Rakuten Advertising. For far too long, publishers have gone unrewarded for their influence on consumer behavior. From driving awareness and attracting new-to-file customers to influencing conversion and inspiring […]
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